Abode Hotels is quickly establishing itself as a significant brand in the Canberra market and its explosive growth meant that it needed to lift across a number of areas.

 

My strategy for the brand was built around two pillars - the key tourism markets in Canberra are people visiting friends and relatives and people coming for events and that loyalty to the brand was paramount.

 

Hence, we captured Canberrans, influencers on thier vistors, with the now ever-present hot air balloon, the largest in Canberra and built all advertising and marketing around events. 

 

We also introduced the A+ inhouse magazine with specific attention on making it an enjoyable and entertaining read.